Guest blog post by Atomic Learning customer Judy Yi, a Professor at Dallas Baptist University in Texas. You can see more great posts from Judy and others at DBU's ProfHelp Blog.
Several years ago, I read an article in the New York Times that placed Apple Inc. on the same level as a religion. With its fanatic fans camping outside for days to purchase the newly released device and the devotion they show with Apple products, it’s not too surprising. But what is it about Apple that makes people “hypnotized” to it?
Just last month, I had the opportunity to visit Apple Inc. (the America Operations Center) in Austin with my Ed.D. K-12 cohort, and our speaker, Jon Landis, the Development Executive for educational mobility deployment in higher education and K-12 schools, shed some light on Apple’s secret formula.
Here’s a recap:
By 1997, the world wide web (www.), the Internet as we know it, was easily available and accessible to the general public. It was innovative!
However, to a student who was born in 1997, using and accessing information via the Internet is not new at all. They grew up with it and know no other world. To them, it is not an innovation; it is just a way of life.
Apple’s mental model: Internet is conventional. How can we innovate from it?
In the early 2000s, smartphones were moving into the mainstream. Checking emails and surfing the Internet with your phone was a new technology. It was cool! However, to a student born in the early 2000s, smartphones aren’t smart. It’s plainly a mobile device. They know of no such thing as a “dumb phone” that could not send emails or surf the web. For them, anything mobile-related is not innovative; it is just a way of life.